TV is the number one medium in Germany in terms of both reach and usage time. Nonetheless, digitalization and the growing use of the Internet are changing consumers’ behavior. We are driving this development by diversifying and connecting our portfolio. In 2017, ProSiebenSat.1 was the leader in the audience and advertising market; we offer our customers integrated advertising options.

In 2017, the German economy is estimated to have grown by 2.2% in real terms compared to the previous year (previous year: 1.9%). For the fourth quarter, the German Institute for Economic Research (DIW) currently anticipates an increase of 0.6% compared to the previous quarter. (Fig. 059)

059 / Development of Gross Domestic Product in Germany in %, change vs. previous quarter

Development of Gross Domestic Product in Germany (Bar chart)

Adjusted for price, seasonal and calendar effects.

Source: Destatis, DIW from January 31, 2018 / e: estimate

The German economy is benefiting from the persistently good consumer climate. Private consumption has increased by 2.0% in real terms year-on-year due to positive labor market and income conditions. Against this backdrop, the German Federal Statistical Office estimates that retail revenues grew by 2.3% in real terms; retail accounts for around a quarter of private consumption. The online and mail order business developed particularly dynamically (+7.7%). In addition, the German economy was supported by construction as well as equipment investments and government spending. Future Business and Industry Environment