In the Entertainment business area, ProSiebenSat.1 offers viewers the Group’s entertainment content across all its media platforms.
- TV Broadcasting
- Advertising Platform Solutions
- Digital Platforms
GNTM ranks among the most successful shows produced by ProSiebenSat.1’s wholly-owned subsidiary RedSeven Entertainment, a production company founded in 2008.
The ProSieben channel has been broadcasting GNTM since 2006. Season 12, which aired in 2017, achieved an average market share of 17.5 percent among 14- to 49-year-old viewers, making it the strongest in six years.
The ProSiebenSat.1 Group’s sales subsidiaries SevenOne Media and SevenOne AdFactory deliver 360-degree marketing for advertising clients. They use creative concepts to set the perfect, GNTM-compatible stage for brands and products – and they do it on all platforms.
Starwatch Artist Management
From production and broadcasting to online extension and licensing: ProSiebenSat.1’s subsidiaries cover all parts of the value chain that we have established around the successful format “Germany's next Topmodel”.
Viewer magnet for the target group
“Germany’s next Topmodel” is popular on all channels – on free and pay TV, the station website, the ProSieben app as well as on social media. With its wide audiovisual reach, the show is a reliable ratings hit.
average market share in the relevant target group of 14- to 39-year-old viewers
was the most successful in six years
an average of
additional net reach among 14- to 49-year-old viewers via PCs and laptops (live stream and catch-up on ProSieben.de)
A perfect match for advertising partners
The ProSiebenSat.1 sales companies, SevenOne Media and SevenOne AdFactory, offer clients innovative, 360-degree advertising concepts. Thanks to these additional services on top of traditional TV commercials, advertisers are able to reach audiences in especially effective ways.
by SevenOne Media and SevenOne AdFactory
Advertising on GNTM is effective:
aided brand recognition of Opel Adam in the female target group (ages 14 to 49)
The models also run the catwalk successfully online. On ProSieben.de and the station’s social media channels, fans get a peek behind the scenes of the hit show thanks to exclusive video material.
of the 12th season via ProSieben.de, channel apps, Smart TV, HbbTV and YouTube
stories produced exclusively for the Web during each season
on the GNTM Facebook page
to the official GNTM YouTube channel