Whether they’re welcoming gifts when the models move into the mansion, prizes for winning challenges, or in the form of a highly coveted modeling job, promotional products are part of “Germany’s next Topmodel” and feed into the show’s storyline. The concept is unique in German television. ProSiebenSat.1 advertising clients benefit from not only the program’s enormous reach but also the appeal that’s perfectly tailored to their products’ target group: If you want to speak to trend-savvy young women, it’s hard to beat “Germany’s next Topmodel.” What’s more, thanks to our 360-degree approach to marketing, the show doesn’t just reach this target group through TV but touches all aspects of their lives.
Also in season 12, SevenOne AdFactory devised a spectacular concept for the show’s longstanding partner Opel: Casting winner Carina appeared in various virtual-reality ads that were flanked by traditional TV and online advertising, product placement, and an editorial competition.
TITAN advertised on GNTM for the first time in the 12th season. Right from the first episode, the wheeled suitcases made an appearance on the catwalk at Kassel airport before all of the top 50 candidates were gifted the brand’s luggage – naturally in the appropriate team color of black or white.
Since 2015, Daniel Wellington’s watch gift sets have thrilled the candidates who move into the model mansion. In season 11, there was also a sponsored casting marathon: The candidate who managed to arrive on time for all her appointments received a watch by the brand.
Maybelline New York
Over the past eleven years, Maybelline New York’s advertising partnership with GNTM has taken the most varied forms – from chock-full makeup cases for all the candidates on their arrival at the mansion, through castings for modeling jobs, to styling tips from Boris Entrup.
Since season 5, the Gillette Venus casting and job have been a firm feature of the show. Each year, the candidates give their all in the hopes of becoming the new face of the advertising campaign for women’s razors. What’s more, when the participants move into the mansion, the latest Gillette Venus products are on hand for them to use.